Name or title of program:
The Daily Life of a UTC Student
This tells the audience directly what the show is about, whilst sounding like a diary entry/Q&A. This appeals to it's target audience as it directly talks about the interest of the audience, which is UTC.
The show informs and entertains. The podcast inform the audience about the UTC and how it operates, this is done through the Q&A sections where we learn (informed) about the UTC. Though this will entertain also since it will be presented informally and will follow a loose structure based on the flow of the topics, elements of the of program will be presented in a comedic light to re-enforce the entertain side.
Duration (60 Maximum)
- 20 Minutes
Structure
(Loose)
START
- Introduction
- Topic 1
- Outside topics 5-6
- Topic 2
- Topic 3
END
Genre/type
- Comedy
- Information
This is because the show will inform the audience about UTC whilst adding comedic elements as it will be an informal podcast.
Brief description/Synopsis
An informative and comedic insight into the UTC and it's daily routine at UTC Sheffield. Featuring content based around employer activity, media related content and the general events that focus around the UTC.
Production method: Recorded
This will be recorded and edited separately and then posted online available for streaming and download.
Section 2
Target Audience
Time of day:
15:00 hrs
Every week
Day(s) of the week:
Monday
Intended age of the audience:
This will be those 17 and under. This will be because this is promotional material foe the UTC and those under 17 can apply to join the UTC. Therefore it will appeal to all under 17 featuring content that would be enjoyed by those under. this means in terms of demographics they would fall under E, which is students or the unemployed.
Section 3
Show Presenters/Hosts# of Hosts: Three
Name/Descriptions of hosts:
- Oliver Hartley
- Matthew Poole
- Callam Fellows
Delivery style: Informal
Resources required
Human: Three
Equipment:
- *Windows 7 - Dell OptiPlex 760 Desktop Computer
Intel Pentium Dual Core 2.5GHz Processor
Wi Fi Enabled
250GB Hard Drive
4GB Memory
DVD RW
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer.
- *BenQ GL2450HM Monitor
LED
24-inch
Widescreen
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment.
- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast
- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording
- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon]
The table will have most equipment placed on it.
- Presenters x3 = No cost
- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests.
- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input.
- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.
- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.
- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.
- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.
Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.
* Subsidised
Intel Pentium Dual Core 2.5GHz Processor
Wi Fi Enabled
250GB Hard Drive
4GB Memory
DVD RW
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer.
- *BenQ GL2450HM Monitor
LED
24-inch
Widescreen
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment.
- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast
- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording
- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon]
The table will have most equipment placed on it.
- Presenters x3 = No cost
- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests.
- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input.
- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.
- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.
- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.
- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.
Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.
* Subsidised
Location: UTC Sheffield
Production time (recording and editing): 1 Week
Additional information
(Include schedule / structure)
Content of the show:
- Timetable
- Employers
- Education
- Film, Cinema, Video Games (Media related)
- Benefits of the UTC
- Interviews with members of staff
- UTC news and updates
2-3 topics will be selected before the show and will be covered in depth. After the first topic is covered we will transition into smaller questions which are covered briefly which are outside questions 5-6 of these are covered consecutively before transiting back into the main questions which are covered in depth.
Examples of questions and issues raised for interviews:
- What types of employers visit the UTC?
- What does the Media course involve?
- What does the Engineering course involve?
- What are the hours at UTC?
- How does the UTC differ from other establishments?
- Why comes to UTC?
- What do our students think?
- What do out staff think?
- What is the equipment like at UTC?
5-6 Outside questions (Briefly - Answered in a sentence or two)
2-3 Topics will be prepared pre-production (In depth - Answered in a paragraph)
Styles of music used:
Genres: - Modern
- Techno
- Dub-step
- Indie
Possible examples:
- Chase N status
- Deadmau5
Advertising
Advertising will target small local businesses and maybe employers companies.
- Computers 4 Africa
- Awesome Walls Sheffield
- Barnsley College
- The University of Sheffield
These would fit into my demographic as well as being directly related to my show and audience.
This is because it is aimed at people from Sheffield and that Sheffield Lives cant earn more than 50% profit from the advertises.
Will your program use advertising to make a profit: Yes
Additional Details:
Target Audience
How is your product different to what is out there, why should it be made?
This product directly advertises the UTC, no other podcast advertises directly the UTC. This program should made as a campaign to bring in new students as well as advertising the UTC to large audiences such as employers and younger students (than intended).
Though podcast that work daily life already existed as aforementioned this is unique as it is directed at UTC as a comedic and informal insight into the UTC and why people should take interest in it. As well as providing a realistic insight into being a UTC Student as our presenters are students themselves.
Age and Gender
The intended age group for the podcast is under 19 because 19 is the maximum age you can be to get a place at the UTC, so the podcast will feature things that are commonly associated with younger teenagers. Because of this the social group is BC1C2. The podcast will be broadcast on Sheffield live so will reach 32,000 (=11%) reach.
Though aimed at students of BC1C2 this would not be the limitations since older audiences like parents and employers would also listen since they would also take an interest in who the UTC functions.
The gender of the audience who be both since the UTC is for both genders and currently already has a diverse selection of students across age, gender, ethnicity etc.
Hammocked
Played at: 03:00pm Monday
Between Sheffield Live Jukebox and Latino Times
Competition
Our competition would be other podcast that target students or attempt to sell their establishment to the audience.
In terms of a podcast shows like BBC Radio Sheffield's Paulette Edwards & Anthony Radford would be our main competition. They mostly air at 13:00 and frequency is 88.6FM and 104.1FM.
We can provided a gap in the market due to how there is a distinct lack of podcasts aimed at younger people (those under 17). Therefore a podcast would fill a gap in the market for younger people specifically one that is informative about education, as a program like this has never aired before especially one aimed at the UTC since it is a recently established building.
Target Audience
How is your product different to what is out there, why should it be made?
This product directly advertises the UTC, no other podcast advertises directly the UTC. This program should made as a campaign to bring in new students as well as advertising the UTC to large audiences such as employers and younger students (than intended).
Though podcast that work daily life already existed as aforementioned this is unique as it is directed at UTC as a comedic and informal insight into the UTC and why people should take interest in it. As well as providing a realistic insight into being a UTC Student as our presenters are students themselves.
Age and Gender
The intended age group for the podcast is under 19 because 19 is the maximum age you can be to get a place at the UTC, so the podcast will feature things that are commonly associated with younger teenagers. Because of this the social group is BC1C2. The podcast will be broadcast on Sheffield live so will reach 32,000 (=11%) reach.
Though aimed at students of BC1C2 this would not be the limitations since older audiences like parents and employers would also listen since they would also take an interest in who the UTC functions.
The gender of the audience who be both since the UTC is for both genders and currently already has a diverse selection of students across age, gender, ethnicity etc.
Hammocked
Played at: 03:00pm Monday
Between Sheffield Live Jukebox and Latino Times
Competition
Our competition would be other podcast that target students or attempt to sell their establishment to the audience.
In terms of a podcast shows like BBC Radio Sheffield's Paulette Edwards & Anthony Radford would be our main competition. They mostly air at 13:00 and frequency is 88.6FM and 104.1FM.
We can provided a gap in the market due to how there is a distinct lack of podcasts aimed at younger people (those under 17). Therefore a podcast would fill a gap in the market for younger people specifically one that is informative about education, as a program like this has never aired before especially one aimed at the UTC since it is a recently established building.
Profits/Costs
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
Name or title of program:
The Daily Life of a UTC Student
This tells the audience directly what the show is about, whilst sounding like a diary entry/Q&A. This appeals to it's target audience as it directly talks about the interest of the audience, which is UTC.
The show informs and entertains. The podcast inform the audience about the UTC and how it operates, this is done through the Q&A sections where we learn (informed) about the UTC. Though this will entertain also since it will be presented informally and will follow a loose structure based on the flow of the topics, elements of the of program will be presented in a comedic light to re-enforce the entertain side.
Duration (60 Maximum)
- 20 Minutes
Structure
(Loose)
START
- Introduction
- Topic 1
- Outside topics 5-6
- Topic 2
- Topic 3
END
Genre/type
- Comedy
- Information
This is because the show will inform the audience about UTC whilst adding comedic elements as it will be an informal podcast.
Brief description/Synopsis
An informative and comedic insight into the UTC and it's daily routine at UTC Sheffield. Featuring content based around employer activity, media related content and the general events that focus around the UTC.
Production method: Recorded
This will be recorded and edited separately and then posted online available for streaming and download.
Time of day:
15:00 hrs
Every week
Day(s) of the week:
Monday
Intended age of the audience:
This will be those 17 and under. This will be because this is promotional material foe the UTC and those under 17 can apply to join the UTC. Therefore it will appeal to all under 17 featuring content that would be enjoyed by those under. this means in terms of demographics they would fall under E, which is students or the unemployed.
Resources required
Human: Three
Equipment:
Additional information
Additional Information
Played at: 03:00pm Monday
Between Sheffield Live Jukebox and Latino Times
Content of the show:
- Timetable
- Employers
- Education
- Film, Cinema, Video Games (Media related)
- Benefits of the UTC
- Interviews with members of staff
- UTC news and updates
2-3 topics will be selected before the show and will be covered in depth. After the first topic is covered we will transition into smaller questions which are covered briefly which are outside questions 5-6 of these are covered consecutively before transiting back into the main questions which are covered in depth.
Examples of questions and issues raised for interviews:
- What types of employers visit the UTC?
- What does the Media course involve?
- What does the Engineering course involve?
- What are the hours at UTC?
- How does the UTC differ from other establishments?
- Why comes to UTC?
- What do our students think?
- What do out staff think?
- What is the equipment like at UTC?
5-6 Outside questions (Briefly - Answered in a sentence or two)
2-3 Topics will be prepared pre-production (In depth - Answered in a paragraph)
Styles of music used:
Genres: - Modern
- Techno
- Dub-step
- Indie
Possible examples:
- Chase N status
- Deadmau5
Advertising
Advertising will target small local businesses and maybe employers companies.
This is because it is aimed at people from Sheffield and that Sheffield Lives cant earn more than 50% profit from the advertises.
Additional Details:
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
-Matthew Poole
Section 1
Name or title of program:
The Daily Life of a UTC Student
This tells the audience directly what the show is about, whilst sounding like a diary entry/Q&A. This appeals to it's target audience as it directly talks about the interest of the audience, which is UTC.
The show informs and entertains. The podcast inform the audience about the UTC and how it operates, this is done through the Q&A sections where we learn (informed) about the UTC. Though this will entertain also since it will be presented informally and will follow a loose structure based on the flow of the topics, elements of the of program will be presented in a comedic light to re-enforce the entertain side.
Duration (60 Maximum)
- 20 Minutes
Structure
(Loose)
START
- Introduction
- Topic 1
- Outside topics 5-6
- Topic 2
- Topic 3
END
Genre/type
- Comedy
- Information
This is because the show will inform the audience about UTC whilst adding comedic elements as it will be an informal podcast.
Brief description/Synopsis
An informative and comedic insight into the UTC and it's daily routine at UTC Sheffield. Featuring content based around employer activity, media related content and the general events that focus around the UTC.
Production method: Recorded
This will be recorded and edited separately and then posted online available for streaming and download.
Section 2
Target Audience Time of day:
15:00 hrs
Every week
Day(s) of the week:
Monday
Intended age of the audience:
This will be those 17 and under. This will be because this is promotional material foe the UTC and those under 17 can apply to join the UTC. Therefore it will appeal to all under 17 featuring content that would be enjoyed by those under. this means in terms of demographics they would fall under E, which is students or the unemployed.
Section 3
Show Presenters/Hosts# of Hosts: Three
Name/Descriptions of hosts:
- Oliver Hartley
- Matthew Poole
- Callam Fellows
Delivery style: Informal
Human: Three
Equipment:
- *Windows 7 - Dell OptiPlex 760 Desktop Computer
Intel Pentium Dual Core 2.5GHz Processor
Wi Fi Enabled
250GB Hard Drive
4GB Memory
DVD RW
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer.
- *BenQ GL2450HM Monitor
LED
24-inch
Widescreen
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment.
- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast
- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording
- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon]
The table will have most equipment placed on it.
- Presenters x3 = No cost
- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests.
- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input.
- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.
- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.
- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.
- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.
Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.
* Subsidised
Intel Pentium Dual Core 2.5GHz Processor
Wi Fi Enabled
250GB Hard Drive
4GB Memory
DVD RW
= £88 [Amazon] (x1)
The computer will have all software and equipment plugged/installed onto the computer.
- *BenQ GL2450HM Monitor
LED
24-inch
Widescreen
= £114 [Amazon] (x1)
Monitors will be plugged into the computer so that all presenters can view the recording and operate any needed equipment.
- Adobe Audition = £194 [Royal Technology] (x1)
Audition will be the main editing software for our podcast
- *Miadomodo BDS21 Office Chair Desk Chair (x3) = £18 (per person) [Amazon]
Chairs will be for the presenters (one each) so they can sit down whilst recording
- *Redstone 4ft Folding Trestle Table (x1) = £25 [Amazon]
The table will have most equipment placed on it.
- Presenters x3 = No cost
- *Trust Starzz Microphone (x3) = £9 [Amazon]
The microphones will be placed next to each presenter (if needed) and spares for any guests.
- *HDMI to HDMI (x3) = £2 [Amazon]
HDMI cables will be needed to plug in most of the equipment that needs visual input.
- *Sennheiser HD201 Headphones = £18 [Amazon] (x3)
These will be used so that the presenters can hear the show whilst recording.
- *3.5mm Speaker & headphone Splitter = 70p [Amazon] (x1)
Used so that all headphones can be plugged into one machine.
- *Behringer Xenyx 502 mixer = £33 [Amazon] (x1)
Used to mix the recording and any sound.
- *PRS License = £300 (per year) [prsformusic.com] (x1)
Used so that we can legally broadcast music.
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
The start up costs would be expensive due to the amount of equipment required and how expensive the individual items cost also since it's new. This will come into effect after the 7th episode.
Though once the episodes air and an income from advert broadcasting comes in the profit will increase and will become cheaper due to advertising.
* Subsidised
Location: UTC Sheffield
Production time (recording and editing): 1 Week
(Include schedule / structure)
Additional Information
Played at: 03:00pm Monday
Between Sheffield Live Jukebox and Latino Times
Content of the show:
- Timetable
- Employers
- Education
- Film, Cinema, Video Games (Media related)
- Benefits of the UTC
- Interviews with members of staff
- UTC news and updates
2-3 topics will be selected before the show and will be covered in depth. After the first topic is covered we will transition into smaller questions which are covered briefly which are outside questions 5-6 of these are covered consecutively before transiting back into the main questions which are covered in depth.
Examples of questions and issues raised for interviews:
- What types of employers visit the UTC?
- What does the Media course involve?
- What does the Engineering course involve?
- What are the hours at UTC?
- How does the UTC differ from other establishments?
- Why comes to UTC?
- What do our students think?
- What do out staff think?
- What is the equipment like at UTC?
5-6 Outside questions (Briefly - Answered in a sentence or two)
2-3 Topics will be prepared pre-production (In depth - Answered in a paragraph)
Styles of music used:
Genres: - Modern
- Techno
- Dub-step
- Indie
Possible examples:
- Chase N status
- Deadmau5
Advertising
Advertising will target small local businesses and maybe employers companies.
This is because it is aimed at people from Sheffield and that Sheffield Lives cant earn more than 50% profit from the advertises.
Some of the advertisers that work with Sheffield Live that would also fit in with what we would need could be:
-Computers 4 Africa
-O2 Academy Sheffield
-Cats Protection
-O2 Academy Sheffield
-Cats Protection
Will your program use advertising to make a profit: No, This is because it is for Sheffield Live which is a community radio station so will not be making profit.
Additional Details:
How is product different and why should be made
Day in the life of a UTC Student will be nothing like anything that has been broadcast before, we planned on making it a comedy program which looked at students in the new collage UTC Sheffield. The show should be made because lots of people know of the UTC but want to know more about it, this podcast would be a clear help for people who are wanting more information of what its actually like to be a student at the UTC while having some fun at the same time. There are no other podcasts that do anything like this and so would be pretty much completely original.
Age/Gender/ABC1 Biased on RAJAR figures for station you want to broadcast on (32,000 reach = 11% of shelf area)(Aims at everyone because community radio)
The target audience as far as gender/age and social grade would be rather similar to that of the students that attend college. The gender would fall into both and i don't feel like any would be targeted in more depth than the other. Age could be quite diverse, this is down to the podcast being both informative and fun for people of a younger age (14-18). You could find parents of students who attend here and parents who are looking into the college and thinking about sending children here. The social grade would be more aimed at students who are interested in the college so the social grade would be about BC1C2 but this could also expand both down and up if parents tune in for more of an informative about the college.
Hammocked (what will be play before and after)
Played at 3:00pm Monday. We agreed to put it on at this time because it is the time when most schools finish and so people will be on the way home and have time to listen too it. This way we address the most we could that would fit in the target audience.
For a development we could then move it up so that it is played over lunchtime though the schools speakers to everyone inside.
For a development we could then move it up so that it is played over lunchtime though the schools speakers to everyone inside.
Between Sheffield Live Jukebox and Latino Times
Competitors for time would be:
BBC Radio Sheffield (Paulette Edwards & Anthony Radford)
Hallam FM (Steve White)
The main reasons for them to be the main competitors would be because they would be playing at the same time as our podcast. It would also be because they are local radio stations and so would be telling people information relevant to the local area.
Costs
Hallam FM (Steve White)
The main reasons for them to be the main competitors would be because they would be playing at the same time as our podcast. It would also be because they are local radio stations and so would be telling people information relevant to the local area.
Costs
Total = £763.70
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
Advertising = 30 Seconds - per episode approx. = £107
(2 Weeks = £1500 (Includes making and broadcasting the advert)
Profit/Loss
= -£656.70 (Episode 1)
= -£548.70 (Episode 2)
- Oliver Hartley
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